A detailed Odoo CRM review can be found in this blog post which helps you to understand various features that can be used within the CRM module. From Lead management to lead nurturing till final sales order management. There is two different versions available viz: Odoo community  & Odoo enterprise edition. The difference in both the version is that Odoo community edition CRM can be used as a free CRM software whereas; Enterprise consists of more functions with extra licensing cost.

Odoo CRM (Customer Relationship Management) system is a powerful browser-based sales software designed to increase organizational efficiency. Odoo CRM is a small part of a larger highly integrated collective of ERP applications at your disposal.

The benefit of utilising Odoo CRM is not only the ease of use and ability to highly customise it, it’s that the sales, marketing, management and accounting departments, can all collaboratively use it as it's integrated with everything you need. 

Most CRM's rely on integration with third-party apps to perform business as usual. When this is the case, marketing and sales rely on several separate applications with many logins to ensure that they can do their jobs. Odoo, contains all of the applications that your sales, marketing, accounts department and management teams need in the one place. 

• User Interface

Odoo CRM provides you with an intuitive user interface specifically designed for Salespeople. As we know Salespeople are more on-field and less in office therefore, they can gain a better overview of sales activities within the team. Sales Dashboards provide a complete overview of sales pipelines, leads, opportunities, etc.

• Lead Management Software

It also helps you with Lead nurturing where you can manage all your new leads, and nurture them to different stages such as opportunity, Quotation & finally sales order. Odoo CRM lead management feature allows you to gain a birds-eye view of the different sales teams.

• Lead Scoring

As we know every lead which comes to us may not be converted into a sales order therefore with Odoo CRM you can score your leads based on implicit and explicit criteria such as the number of page views by the lead, timezone, interest, etc. Based on your scoring you can manage the importance need to be given to each lead.

• Importing Lead

There may be different platforms via which you may receive leads, you can easily import your leads via CSV file.

• Acquiring Online Leads

There are many apps available where you can do lead acquisition via website some of them include Form builder, SEO tools, etc.

• GeoIP and Live Chat

You can detect countries, states, and cities lead easily via visitor IP address. Further Odoo Live chat app allows you to discuss with your online website visitors which helps you in building more prospective leads.

• Opportunity Management

Another great feature is Opportunity management where you can organize different activities that are actually needed to covert into opportunity. In any industry, there are various stages that need to be followed by sales people for converting a prospect into the lead and then lead into an opportunity. With Odoo you can define different stages of your opportunities, as in our case, the opportunity will be Discussion, Proposal, Negotiation, Closing, etc.

• Sales Pipeline Management

Sales pipeline plays an important role in the growth of any business – Sales pipeline helps you to plan your growth activities in Advance. Odoo CRM offers you a clear picture of your opportunity pipeline. With different stages, you can better organize your sales pipeline.

• CRM Stages Customization

You can easily customize your pipeline with different stages

• Meetings Management

Odoo CRM helps you to Schedule meetings from the opportunity of the customer. Further, it is easily Sync with mobile phones and Google calendar.

• Daily Action Planning

Odoo CRM helps you to plan next day action based on your daily work. With this function planning within every salesperson is easy to understand the list of tasks and important activities that need to be executed.

• Lead Analysis

With Odoo CRM you can understand and analyze lost reasons for your opportunities and take proper steps further for bettering your services.

• Address Book

Odoo CRM offers you Customer management where you can share address book within different sales team and sales people.

The above functions and features of Odoo CRM software has been fetched from Odoo enterprise edition version 14. Latest version functions may differ based on the enhancements and upgrades. If you are looking out for a demonstration of Odoo CRM software feel free to contact us on bishnu@decadeint.com

One of the biggest advantages Small and Mid sized company gains using Odoo CRM software for their business is that Odoo is a cost-effective tool with extensive features on CRM front. SME can start using CRM solutions and based on the requirements can move to other features of CRM such as Accounting Purchase and so on… For the initial stages, SMEs can opt for Odoo.sh which is based on minimum monthly license fees.